Wurstküche is an exotic sausage grill with locations in DTLA and Venice Beach. The client asked for a campaign to increase awareness of their playful yet understated brand. Focusing on a millennial target audience, we sought to tell Wurstküche’s story and increase the brand’s visibility in both the cuisine and social scenes.

Recognizing a potential target market of millennial connection seekers, we positioned Wurstküche as an outlet for excitement and relationship building. More than just a restaurant, Wurstküche introduces customers not only to new flavor profiles and people, but also to new experiences, new ideas, and new perspectives. 

THE CAMPAIGN - Best Wurst Story

The campaign included four short form videos portraying a playful spin on modern maturity, in which customers socialize and celebrate with company old and new. “The Wurstküche Challenge” was also developed for dining tables to cultivate conversation and camaraderie.

The campaign captures what Wurstküche brings to the table– a space for authentic, spontaneous, and memorable connection-building.

CREDITS

Special thanks to Wurstküche.
Created by Trojan Marketing Group

Katie Chorao - Account Director
Philipp Reutter - Project Manager
Christian Reed - Creative Strategist
Sophia Williams - Digital Strategist
Hana Morrison - Designer
Julia Erickson - Designer
Armand Asdourian - Producer
Myles Rublee - Producer
Felipe Vargas - Director
Joe Masters - Cinematographer
Ariana Miyake - Cinematographer
Julianne Fox - Production Designer
Hannah Nowak - Creative Director
Ricardo Alvarez- President